Is Public Relations Good For SEO?

At its core, public relations or PR is all about building a mutually beneficial relationship between a brand and an audience. PR experts know the importance of getting information in front of the right audience at the right time.

When you’re running a business online, the focus of PR is to get people talking about your business and your products or services to attract your targeted audience to turn them into paying customers.

When people are aware of your business and talking about your company, it can be extremely valuable to your SEO. Here are some of the main ways PR is good for SEO.

Helps Attract Quality Backlinks

Backlinks are important ranking factors in Google and the other search engines and getting good ones isn’t easy. When you incorporate a digital PR strategy into your SEO campaign, you can land some high-quality backlinks to boost your site in the search engine result pages.

This involves creating a newsworthy piece of content that’s unique, interesting, and engaging. The content has to be something that will generate some real interest in the eyes of your targeted audience and publishers.

Once your content is created, you can ask influential bloggers in your industry, online newspapers & magazines, and other publications to share your content with their readers. If they agree, they get a great story to share and you gain a powerful backlink to your site for improved ranking and brand awareness.

Boosts Brand Recognition

Google favours big, well-recognised brands and rewards them by ranking them higher in the search result pages. Public relations can help boost your brand recognition by getting your business mentioned in different places like social media, news websites, and leading industry blogs.

When you’re getting mentions and earning backlinks, it will send the signal to Google that you’re a trustworthy source of information to help you rank better.

Can Improve Your E-A-T

When your PR efforts lead to getting more positive mentions and links, it can help improve your E-A-T which stands for expertise, authoritativeness, and trustworthiness.

E-A-T is Google’s way of protecting searchers from low-quality content. An effective public relations campaign can help you establish expertise, authoritativeness, and trustworthiness for a Google-approved ranking boost.

PR & SEO Share Common Goals

The goal of a PR expert is to raise a brand’s awareness, shape its reputation, and build brand recognition with the end goal of connecting to a targeted audience.

An SEO specialist works to increase the online visibility of a brand in order to attract a targeted audience and turn them into paying customers. The two goals sound similar because they are.

Don’t make the mistake of thinking your public relations should be kept separate from your SEO. PR and SEO can work very well together when integrated properly.

The world’s biggest brands are now blending their PR and SEO departments and working collectively on joint tasks. You can do the same but on a smaller scale.