Is WordPress Good For SEO?

WordPress is a content management system (CMS) that offers a way to structure, manage, and publish a website, without the need for knowing HTML. While many people think that WordPress is only used for blogs, it actually powers nearly a third of the internet with some major brands using it to run their websites.

Are you wondering if WordPress is good for SEO? The answer is that it’s a tool that makes using traditional SEO techniques and strategies easy. That means that even if you use this CMS, you’ll still need to do some SEO tweaking to fine-tune your site’s optimisation.

Here are some of the reasons WordPress is a top choice in a CMS for SEO.

It Focuses on User Experience

Google rewards websites that provide a great user experience by ranking them higher and the team at WordPress know this. That’s why WordPress’s themes and plugins work together to make websites attractive and user-friendly.

It Makes Managing Metadata Easy

Metadata is used by search engine crawlers to understand what web pages are all about. By adding relevant keywords to your page titles and meta descriptions, your website is more likely to rank for those keywords.

WordPress helps you achieve this easily by working with a plugin like Yoast SEO that allows you to quickly add metadata to all your posts.

It Makes it Easy to Optimise Images for SEO

Images not only help keep readers engaged but they can also improve SEO if they’re optimised properly. WordPress offers several ways to optimise images easily for better SEO ranking.

With WordPress, it’s simple to create alt text for your images that include your keywords as image descriptions that will be noticed by search engine crawlers. You can also easily compress your images so they don’t slow down your page speed load times.

It Easily Integrates with Social Media

Social media is huge today and an excellent way to market a brand. A well-run social media campaign can also impact your SEO by driving more traffic to your website.

WordPress makes it easy for your readers to share your content by allowing you to customise social media buttons on your site. You can also add a social media feed to your site and automate your social media campaigns.

It Offers Many SEO-Friendly Themes

The search engine crawlers look for good web page design when examining pages for relevance. With WordPress, you don’t have to optimise your site’s design for SEO manually. Just select an SEO-friendly theme and you’re good to go!

WordPress is an easy-to-use, flexible CMS that provides a good base for SEO. But it isn’t fully optimised out of the box. You’ll still need to install a few plugins and make some tweaks to get the most value from it.

When you tap into WordPress’s amazing SEO features you’ll be one step closer to the top of the search engine ranking pages!